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Are Men's Fashion Directors Going Out of Fashion? |
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According to Terre Simpson, president of the executive recruitment firm of Simpson Associates, men’s fashion directors are “a dying breed.” Although many stores still have women’s fashion directors, their men’s wear counterpart are fewer and further between. “Men’s is not a business that is as trend-oriented,” Simpson said, “so it’s not as essential to have a men’s fashion director.” But the biggest issue for retailers is cost. “Many times it’s very difficult to justify the bottom-line contribution of a fashion person so the stores just expect the merchants to interpret the trends,” Simpson said. “It’s more important for them to have fatter gross margins.” |
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