GLOBAL MARKETING MANAGER
Reports to: General Manager
Global Marketing budget for new Brand(s).
Communicate and manage budget with Corporate, Product Managers, Finance and International offices on Brand(s) spending.
Manage and coordinate consumer & trade advertising.
Builds and manages the yearly marketing plan working closely with General Manager, Sales and Brand(s) Corporate.
Coordinates with International on Creative content/direction of Point-of-Purchase, Window Programs, Catalogs and any other needed Marketing materials.
Leadership & Partnership Collaboration:
Develop and maintain partnerships with Licensor Team(s), General Manager, Product Team(s), Creative & Business Development Teams.
Partner with PR/Web Team(s) regarding placement, product coverage, trend story for industry/trade/consumer advertising, Web content.
Provide communication to International.
Present Marketing vision to Senior Management as needed.
Oversees all Marketing aspects for new Brand(s) which includes: Advertising, Website, Fixturing, Point-of-Purchase, production of Catalogs, Promotions, Press Kits and Tradeshow Graphics/Booth & Events.
Manages approval of all Marketing materials.
Strategize with Business Development on key account opportunities and Sales Meetings for Domestic and International.
Brand Corporate visits
Key Tradeshows – Mido, Vision East & West, Silmo, Regional International Shows
Global/Regional Sales Meetings